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Video

Well being and the Supplement Niche – An Introduction

If you are brand new to supplements, trying to buy them can be confusing and overwhelming, because there a large number of different brands and products, with new ones kicking off all the time. Numerous currently so many goods that it is practically impossible to keep track of the stuff. Even people who work in the supplement industry tend to specialise in certain areas, such as vitamins/minerals, sports supplements, herbs, etc.

Supplements can be confusing, because centered who you talk to, you probably very different thoughts and opinions. Many people have extreme or biased views of supplements, with normal folks on one side saying everyone needs to take many different supplements and people on the other side saying all supplements are worthless. Associated with pension transfer issues, the details are somewhere in about. There are certainly some great supplements available, but many products essentially worthless, and others have some positive benefits, but are not worth the cost for them.

Perhaps the greatest amount of supplement confusion stems from the marketing tactics companies use to promote their products, especially in magazines. Many health and wellness magazines are properties of the same company as the that are advertised on the magazine and even some of the articles are made to promote their own brand of offerings. When I worked in supplement stores I frequently spoke with people about supplements plus it doesn’t was interesting countless people had biased views towards or against certain brands based on which magazines they browse.

To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this info is rarely presented in an honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by various studies, or include nothing to do with the product for sale. Unfortunately, the only way to a choice in which the studies and claims are legitimate is to find and read the original study, but this might be a daunting task even for folks the industry. Of course, supplement companies are well associated with that fact and they expect that people will not fact check their claims.

By quoting information from scientific studies, companies often effort to make their products sound better than they actually are. Know thing is both reputable and disreputable companies use this plan to help market their products. Main difference between the bad and the good companies is reputable companies put quality ingredients in their products and the labels contain accurate information. Disreputable supplement companies may have lower levels of ingredients than the label claims or their supplements may not even contain some of the listed ingredients in.

Companies frequently make do with making questionable claims or lying about how much of an ingredient is in a product, because the supplement industry isn’t government regulated. However, while the product itself is not regulated, there is a regulation about what information can display on a label. For instance, companies are not allowed to make any claims about products preventing or curing diseases. Instead they have products and are what are called “structure/function” claims.

A structure/function claim would be for example a calcium supplement label stating that “calcium is needed strong bones.” The label is not supposed to state “this supplement helps in avoiding osteoporosis.” Any supplement that references diseases such as osteoporosis must also convey a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any disease.” These statements are required, because government regulations say that only a drug can make claims about preventing or treating diseases.

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